Catching Rabbits develops music events that are aimed at changing lives
I was approached by the founders of this new music events company to establish the core of the brand. We discussed their dreams, goals and first projects during a number of appointments. From these conversations I wrote a manifesto to capture the soul of the company and I presented the new name of the company, Catching Rabbits.
Authenticity
After capturing the name and soul of the organisation, I started working on a logo. Since craftsmanship and authenticity were of paramount importance to the founders, I wanted to use a technique that translates these values. After several digital proposals I continued to elaborate on one of the logos by cutting it out of linoleum, to create some prints that formed the basis of the logo.
Patterns
The company wants to focus on breaking patterns and expectations. Deal with matters differently. I further use this idea by creating a number of patterns and applying a deviation. I use the same technique as with the logo. These patterns can be used in various means of communication.
