The book
HVO-Querido already had a book with true stories about people from the field. These stories form the kickstart of the product. The book is being redesigned to match the brand values of the online platform. Playful, out of the box and inspiring! There are 2 reading directions, one for employees and one for clients.
The platform
Sharing knowledge to inspire. Inspire by showing how things can be done differently. That is the starting point of the platform. Every “case” is compact, tells a story and offers a solution. The platform is freely accessible to reach as much people as possible. To add content we do have a strict selection process.
Content, content and content…
Content is everything for a platform like this. To ensure the quality of the stories all the authors are carefully selected as ambassadors of the platform. The stories follow a strict template that makes sure they are easy to read, provided with good photography and has the option for additional video material. To add stories I designed a step-by-step process. This process helps the user to keep the quality and structure of the content consistent and in line with the other stories.
Why so serious?
Unlike other healthcare websites, this platform is designed to inspire, be creative, and above all, fun to use!
Ingredients
I developed a toolbox that is filled with a diverse set of ingredients that can be used for different purposes. During presentations, in the book and website, and various corporate expressions. They all strictly fit the brand identity of Anders kan het ook!
